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Most email copywriters charge:
Pricing varies based on research requirements, sequence length, conversion goals, and overall strategy.
Most email copywriters don’t undercharge because they’re bad at writing..
They undercharge because they freeze when it’s time to quote the client.
“Based on the project type, copywriting requirements, project complexity, and experience level, my rate for this project is $X.”
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STOP FREEZING WHEN CLIENTS ASK “HOW MUCH?”No fluff. No spam. Just tools that help you charge confidently.
Your email copywriting price should account for:
• Number of emails
• Audience research
• Product complexity
• Sales psychology
• Funnel strategy
• Revision requests
• Conversion goals
• Experience level
Example 1:
Three-email promotional campaign
$750
Example 2:
Five-email product launch sequence
$2,500
Example 3:
High-ticket sales funnel with ten emails
$8,000+
Charging by word count
Ignoring research time
Underpricing strategy work
Not charging for revisions
Forgetting funnel planning
Failing to account for conversion value
Email copywriting is more than writing words.
Clients hire email copywriters to generate leads, increase sales, improve customer retention, and drive revenue.
If your emails help businesses make money, your pricing should reflect that value.
A single successful email campaign can generate thousands or even millions of dollars in revenue.
How much should I charge for email copywriting?
Most email copywriting projects range from $150 to $10,000+ depending on sequence length, strategy requirements, and conversion goals.
Should I charge per email or per project?
Many experienced copywriters charge per project because clients are paying for results and strategy, not just individual emails.
Does sales copy cost more than newsletters?
Yes. Sales emails typically require more research, persuasion, testing, and strategic planning.
Should revisions be included in my pricing?
Most copywriters include a limited number of revisions and charge additional fees for extensive revisions.
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